You might be running a small business or perhaps you’re in charge of a multinational corporation’s marketing strategy. But let’s be honest, no matter the size of your organization, you’re always on the hunt for better ways to engage high-value B2B buyers across channels. And that’s why we’re here today – to talk about how …
What is the numeric value of my ROI? Sounds familiar? You are not alone. This is a big challenge for marketers around the world. There are many reasons why the constraint exists in your business. I tried to summarize them all in only 6.
2020 was a year of unprecedented circumstances, with many marketers transforming their approach due to the changing events. People spent more time at home, ordering services and products online and browsing social media, so marketers had to focus on this. According to IBM’s US Retail Index Report , eCommerce experienced a boom during 2020, and this …
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