Just like any consumer, cosmetic dentistry patients are also living in a digitally-driven world. What does that mean for the dentist? Patients are continuously researching and making purchase decisions online. Those cosmetic dentists who establish a strong web presence and constantly utilize powerful digital marketing and advertising strategies can establish better local awareness for their
You might be wondering: How did the pandemic change marketing? The answer to this question might be of great use to you… Let’s dive in. We live in a time where information is almost instantaneous. Governments around the world, businesses, and individuals rely on the internet and digital media to get the latest updates, connect
Each individual that works in marketing should place some effort into creating marketing goals to help them stay on track and make positive changes in their role. SMART goals are commonly used within the marketing field, but what are they, and do they work? Often, within the marketing field, companies quickly try and implement tried
Social media is instrumental in business to consumer (B2C). If we look at the statistics, a study from Pew research shows us that over 7 in 10 people using social media to be entertained, connect with others and engage with brands. Businesses are catching on to this, with many shifting the majority of their marketing
Social media marketing, in simple terms, is when social media platforms are used by persons or businesses to connect with their audience to build the brand, increase sales, or drive traffic to their website. To do so requires, first and foremost, delivering great content to your audience on social media, followed by listening and engaging
Have you heard the phrase “content is king”? You probably have read dozens of articles on the subject, heard it from the entrepreneur Gary Vaynerchuk, Neil Patel, and watched many Youtube videos on the subject. However, somehow the message remains entirely unclear. Why is content so important, and why is everyone now a content creator?
I am a seasoned marketing expert who specializes in global digital marketing. I am experienced in digital marketing and SaaS product development across multiple industries, including manufacturing, retail trade, and financial services. I have a passion for helping businesses grow their digital footprint across the competitive landscape.
I do so by developing robust audience strategies based on brand goals, in-market signals, and creating omnichannel marketing across all digital mediums for maximized results. In short, achieving business goals and long-term sustainability without hindrance.
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Frequently Asked Questions
Digital marketing, or online marketing, is a form of modernized marketing that uses the internet to connect individuals or businesses together. Like any other form of marketing, there is always a form of offer/service/ solution and, on the other side, buyers that are searching for them. Businesses and individuals are now leveraging digital channels to connect with current and future customers.
Some of the digital marketing channels include: Search Engine Optimization (SEO), Social Media Marketing, Influencer Marketing, Text/multimedia marketing, Email Marketing and Automation.
Digital marketing is becoming more prominent than ever before. Therefore, analyzing and understanding data and telling the right story is essential in digital marketing. Digital marketing is a fast-growing field, and there are always new tactics and channels to add to your strategic arsenal.
Invest in digital marketing today. It is a powerful form of marketing that allows you to understand your customers and tailor your content based on purchasing and interaction behaviors. In addition, calculating ROI is much easier with digital marketing.
Yes! This field is very much in demand. It is the new way of doing marketing and advertising. It helps the companies understand so much about their customers. This field changes and grows with technology.
I don’t it can. At least we are long way from a full replacement. Think about it this way, internet marketing was born 31 years ago and yet we are still using print marketing, TV and radio advertisement. Every channel has its own importance. It is up to the business to choose what works best for their business.
Interesting question! I think customer behavior impacts digital marketing more than digital marketing impacting customer behavior. I believe impact of digital marketing on consumer behavior can be psychological in sorts.