Social media planning might look different from business to business. Primarily, social media for small businesses might require persistent content delivery since the budget might be tight on ad spends. The focus might be more on organic delivery rather than paid ads. The more you post on social media, the higher your chance of discovering your future customers will be. The good news is, there are over 3 billion users on social media. While not all will be in your target group, your business will have a better chance of broadening its reach and capture more attention. Also, unlike more traditional ways of advertisement, you have analytics within your reach. You can learn from trials and errors and improve your content daily.
Publishing on social media can be as simple as sharing a blog article from your website, posting an image or a video just as you might do on your social media accounts. However, to be effective, plan ahead of time, create your content calendar and always…post great content that can benefit your audience with an effective time and frequency in mind.
There are social media management tools out there that can help you post more effectively and more frequently to spend more time planning and less time scheduling content.