I am a seasoned marketing expert who specializes in global digital marketing. I am experienced in digital marketing and SaaS product development across multiple industries, including manufacturing, retail trade, and financial services. I have a passion for helping businesses grow their digital footprint across the competitive landscape.
I do so by developing robust audience strategies based on brand goals, in-market signals, and creating omnichannel marketing across all digital mediums for maximized results. In short, achieving business goals and long-term sustainability without hindrance.
PUBLICATION
ARTICLES
Blockchain vs. cryptocurrency: Understanding the Differences and Opportunities
From the title you know, we are here to answer one question: Is blockchain and cryptocurrency the same thing? Short answer…No But it is important to understand both… So…let’s dive in… Blockchain and cryptocurrency are two closely related concepts that are often used interchangeably, but they are not the same thing. Understanding the difference between
Digital Dentistry: How Technology is Changing the Face of Oral Healthcare
The dental industry has traditionally been slow to adopt new technologies, but in recent years there has been a significant shift toward digital tools and processes. This trend, known as digital disruption, is changing the way dental practices operate and is having a major impact on the industry. One of the key drivers of digital
Unleash the Power of Storytelling to Boost Your Sales!
Storytelling is a powerful tool that can be used in sales and in business to connect with and persuade potential customers or clients. It allows you to bring your products or services to life and create an emotional connection with your audience. One of the main reasons storytelling is so effective in sales and business
33 Benefits of Email Marketing For Your Business
Email marketing is a process of creating and sending newsletters, emails, or other electronic messages with the intent of marketing or building a relationship with customers. Email marketing is often criticized as being outdated or ineffective, but this couldn’t be further from the truth. Email marketing is still considered one of the most cost-effective ways
Leadership – Developing Courage in Your Team (Part 1 of 2)
A few weeks ago, I listened to the “Dare to Lead” podcast by Brené Brown,” and it elevated me to write my thoughts on developing courage in the workplace. Before getting started, you might ask…Why should we listen to you, Behtash? I spent most of my work leading teams of all sizes, national and offshore,
How to A/B Split-Test Your SEO
Tell me if this sounds familiar… You are spending a lot of time or money writing blogs. Every time you look at your traffic report, it’s the same thing…some multiples of zero for your real-time traffic, your page views are in 100s, and you are at the mercy of spending ad dollars to keep your
Frequently Asked Questions
Digital marketing, or online marketing, is a form of modernized marketing that uses the internet to connect individuals or businesses together. Like any other form of marketing, there is always a form of offer/service/ solution and, on the other side, buyers that are searching for them. Businesses and individuals are now leveraging digital channels to connect with current and future customers.
Some of the digital marketing channels include: Search Engine Optimization (SEO), Social Media Marketing, Influencer Marketing, Text/multimedia marketing, Email Marketing and Automation.
Digital marketing is becoming more prominent than ever before. Therefore, analyzing and understanding data and telling the right story is essential in digital marketing. Digital marketing is a fast-growing field, and there are always new tactics and channels to add to your strategic arsenal.
Invest in digital marketing today. It is a powerful form of marketing that allows you to understand your customers and tailor your content based on purchasing and interaction behaviors. In addition, calculating ROI is much easier with digital marketing.
Yes! This field is very much in demand. It is the new way of doing marketing and advertising. It helps the companies understand so much about their customers. This field changes and grows with technology.
I don’t it can. At least we are long way from a full replacement. Think about it this way, internet marketing was born 31 years ago and yet we are still using print marketing, TV and radio advertisement. Every channel has its own importance. It is up to the business to choose what works best for their business.
Interesting question! I think customer behavior impacts digital marketing more than digital marketing impacting customer behavior. I believe impact of digital marketing on consumer behavior can be psychological in sorts.